Category: Campaigns

Piaget “Extraordinary Women” – Campaign 2020

In a new campaign, Piaget has brought together ten extraordinary women, offering a diverse and inclusive picture of the woman of today along with showcasing some exceptional high jewelry and watches. Among the women chosen by Piaget CEO Chabi Nouri is record-breaking Emirati singer and UN Champion for Women’s Rights in the Middle East (2016) Balqees Fathi. She is the first Arabic singer to appear on Saudi national television, 40 years after singers Fairouz, Sabah, and Om Kolthoum.  She is joined by Oscar nominee actor Jessica Chastain; and also Cynthia Erivo, the Tony, Emmy, and Grammy Award-winning actor who performed a haunting rendition of Stand Up at this year’s Oscars wearing exceptional Piaget high jewelry. Also under the Piaget spotlight is South Korean actor Kong Hyo-Jin; Iranian and American entrepreneurs Shiva Safai and Olivia Palermo; American actor Constance Wu; Chinese visual artist Chen Man; and advocates Arianne Phillips and Carineh Martin. “We have been talking a great deal about women empowerment and what women have to do to take their role in society,” comments the CEO. “Each of these women has something extraordinary, but over and above extreme talent, they are in solidarity, supporting each other,” she says. Authenticity was another deciding factor, “They truly love our pieces, and speak very naturally of Piaget,” adds Nouri.

Click here to watch another video during the campaign photoshoot posted by Piaget on her Instagram account.